It’s no longer enough to slap a pink or red label on an outer pack and call it a limited-edition pack for Valentine’s Day. Now, brands are getting much more creative, even partnering for a treat infused with a little happy ending.

Ghia’s in-house team designed the packaging for their collaboration with Alice Mushrooms, which is reminiscent of Ghia’s classic packaging, but both brand’s logos are predominately featured on the glass jar. The deep red, almost holographic label paired with each brand’s retro-style typography creates a subtly nostalgic look and feel.

The lids, featuring a psychedelic mushroom sticker, reinforce the inspiration behind the product, giving a further nod to the collaboration and creating a little collective piece, consciously or otherwise.