ChocoLulu’s packaging, designed by AG Design Agency, adopts a bold typographic approach that instnatly introduces the brand. The oversized, bubbly lettering creates a sense of warmth and playfulness, mirroring the comfort of drinking hot chocolate.

Each flavor is distinguished by an individual color palette, ranging from deep blues to bright greens and rich pinks. The cylindrical tins not only reinforce a sense of nostalgic charm but also serve the functional purpose of preserving freshness while being reusable.

Alexandros Gavrilakis, Creative Director of AG Design Agency, gives insights into the design process below.