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Funkybucha Embraces An Experimental Ethos
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Franko Rosas of Oil Studio has crafted the packaging design for Funkybucha that mirrors the brand’s innovative approach to alcoholic beverages. Funkybucha’s blend of healthy kombucha with premium gin is symbolized through the packaging, where the two contrasting elements coexist harmoniously within the same can.
Embracing a playful and experimental ethos, the packaging design takes inspiration from the humorous names of live cultures found in kombucha and the distinct flavors of each product. What sets it apart is its non-conformity with traditional labeling rules; each can boasts individuality. Different stickers for each flavor allow for DIY-style customization, doubling as promotional branding materials. The design is clever, fun, and interactive, ideal for a brand based on the notion of whimsy.

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