Alban De Pury enjoys hanging out at dive bars and sometimes listening to live music. He also accompanied those nights out full of unpretentious conviviality surrounded by revelrous bar patrons with several cold, crisp, and light American-style lagers.

But as Alban got older, he started seeing the increasingly harmful effects those brewskis were taking on his health. That’s when he cut alcohol out and saw a positive impact.

Still, his favorite hangs didn’t serve non-alcoholic beverages, and Alban missed the flavor of beer. That’s when De Pury was inspired to develop a non-alcoholic American-style lager aptly named Al’s.