The Future of Packaging: From Brand Design to Biomimicry

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We are now well into another new year when we all inevitably look to the future. But imagine if we were 100 years ahead in 2115, looking back on 2015. 100 years from now just how would the world be and what would we think about how we got there? If we were beings in the future looking back on the current state of society, our packaging and its design would prove a fantastic historic artefact, telling us something fundamental about the state of our world, consumption, peoples’ needs and behaviours. Maybe – by being conscious of our wasteful acts of consumption today – we will have designed a better world. Or, maybe we will have starved the world of resources and be paying the price.

Seismic and expedient change is now upon us whether we like or not. But progress cannot be realized unless all the big ideas are brought to life in an impactful and relevant way. And this is where design comes into play. Design is not just one of the most impactful agents of change but it is essential to culture and problem solving. We now, more than ever before, need to harness a future design mindset and use it to feed the human condition, create a world of abundance and to store what we need for future generations to come.

My vision of the world 100 years from now takes us on a journey from brand design to technological integration, materials revolution, biomimicry and beyond.