The cold is finally giving way in some parts of the country, and while we’re not even three months into 2024, we’ve already seen several impressive brand refreshes. This winter, the best redesigns came in categories as varied as paint, skincare, non-alcoholic spirits, and food. There’s even a 140-year-old brand that underwent a long overdue refresh, and, yes, people had some feelings about it on social media and elsewhere.

Oh, and there were some lions.

So let’s put away the snow shovel, fill those brackets in (no cheating using AI), and dig into some of the best winter brand redesigns of 2024 (and the tail-end of 2023).