Atlason designed new packages for Xbox.

“The new Xbox accessories are framed agains a white panorama backdrop giving the products ‘breathing space’ in a otherwise cluttered environment. The new packaging convention allows each product to fit in one of a few standard sizes, giving the product line a unified, linear appearance on the shelf. This also resulted in greater economy when it comes to packaging materials and shipping volumes. Moving away from clamshell packages was a welcome change from the consumer perspective.”