Alana, the founder of Etta + Billie, has a true passion for natural bath + body products. Wanting to make a difference, she combined her passion of natural products and creativity and developed Etta + Billie. After developing her product, her branding soon followed. Her approach was to communicate simplicity and elegance while still showcasing the qualities of each hand-made soap. Because each soap is hand-made, small batch numbers are added to each package, which shows the customer the work placed in each of her batches.

Alana is also a member of SFMade (www.sfmade.org), which is a movement promoting emerging small businesses. Her soap collection is growing and her packaging really showcases the care and thought behind her product.

“Born from a love for her two grandmothers, Etta and Billie, one an accomplished gardener and the other a cook, Alana’s slowly but steadily growing business embodies her values of sustainability, craftsmanship, and community. Recently opened and already a certified San Francisco Green Business, Etta + Billie offers over 25 natural products, including the popular Earl Grey Tea Soap, Lavender Body Scrub, and Grapefruit Cardamom Lotion.