Student, Brent Ellis, designed packaging for a personal GPS system specifically meant for backpackers, hikers, and geocatchers. The box’s sharp angles and use of outdoor imagery work together to convey a premium look for outdoor gear.

“Garmin makes a special line of GPS products specifically for the trail. The individuals who use these devices are adventurous backpackers, hikers and geocatchers. Typically, this audience skews male. With all the electronics and GPS’s in the market today, the design of a new product really needs to stand out. My solution came down to a unique package shape. The new slogan, ‘This is your mountain. Go climb it.’ inspired the angular form which alludes to a rock or a mountain range. By grabbing the purchaser’s attention and curiosity on the shelf, this innovative packaging is one the retail buyer will surely want to check out.”