Fabulously flamboyant illustrations and vibrant color combinations grace the label design for Kiki, a premium bottled cocktail brand. The packaging, designed by Oat Studio, creates an ambiance ideal for gossip and a drink in any setting, from a picnic to a house party. Each of the characters on the label is inspired by characters that visit the brand owner’s London-based bar, bringing a real-life edge to a brand that feels beautifully whimsical. Not many cocktail brands lean into a quirky and mischievous attitude, but Kiki’s packaging has fun with its distinctiveness.

Last year, the founders of Kiki approached Oat Studio to rebrand the identity and packaging for their premium bottled cocktail brand. After launching prior to working with us, they had found that the bottle labels didn’t have the required impact to grab people’s attention on a crowded shop shelf.