There’s a briny magic to the air surrounding coastal towns. The sweet humidity magnetically finds its way to your hair and skin, creating a nostalgic embrace. Goods recently worked with salt brand Havsnø to create a new identity and packaging system that reflects the locally sourced ingredient. The packaging system represents a quaint seaside town through organic colors, geometric embossing, and an earthy typeface.

With one of the longest coast line in the world, Norway is known for its bountiful sea. Yet the Norwegian sea salt production slowly disappeared by the start of the last century. In 2014, Havsnø embarked on their journey to revive the artisan salt making in Norway. Since then, they have provided salt to some of the best restaurants in Scandinavia, such as Maaemo in Oslo and Geranium in Copenhagen.