Our skin sports a diverse ecosystem that plays, and it plays a critical role in the immunity and balance of our bodies. Inspired by this idea, Moi Forest is a Finnish beauty brand working to support the body’s microbiome.

The brand’s packaging, designed by Saana Hellsten, reflects that unprocessed, natural approach. The pastel hues of the bottles create a packaging system that’s soft and angelic, representing a light and effortless approach to skincare. In addition to the soft hues, the typography and illustrations are evocative of an ethereal tone, mimicking a mood that’s as warm and encompassing as lathering a buttery smooth product on silky, freshly cleaned skin.