In the name of healthy fat, Fatso is a peanut butter brand that strives to be better for you. The brand’s packaging, designed by Crew, leans right into the name and takes a confident, over-the-top approach through bold typography and even bolder colors. Unlike traditional peanut butter packaging, this design will surely stand out on any shelf.
Peanut butter. We all grew up on it. We all love it. But did you know that most peanut butters are filled with crap? Ya, hate to break it to you. But that PB&J your mom used to pack you for lunch…no bueno.
