You know the struggle of never having a hair tie when you need one most if you have long hair. It can be frustrating, debilitating, and just plain inconvenient when the only thing you want is a hair tie, and there’s nothing you can do about getting your hands on one.
Ouai is a beauty and wellness brand founded by celebrity hairstylist Jen Atkin. Recently, the brand released hair ties packaged irreverently in what resembles a condom wrapper.
