ARROW Cosmetics Is A Skincare Line For Men With Packaging That Doesn’t Try Too Hard

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While it’s not often that skincare brands are marketed solely for men, the ones that exist have branding and packaging systems that are overwhelmingly “masculine.” Arrow, however, is a skincare brand for men with neutral packaging. In addition, the distinctive shapes of the packaging help further set this brand apart, producing a remarkable range of products that are clearly from the same brand. Designed by Jaros?aw Dziubek, the branding and packaging for the brand are uncomplicated with neutral colors, simple yet exciting typography, and an overall minimalistic aesthetic.

Editorial photograph
Editorial photograph