Helsinki-based design studio Marina Veziko has created packaging for Pauli & Sisters, a brand unlike other organic skincare companies in every way. The use of radiant and glowing colors gives this brand a lively and enthusiastic tone of voice, making for an extremely friendly brand for any demographic. Organic skincare lines can often feel conservative and aloof, but Pauli & Sisters has packaging that any body and anybody will find a place in their heart for. I can’t get enough of the tangerine and periwinkle color combo. Plus, the placement of the 11 carefully formulated ingredients on the front of the label is pure perfection. It’s purposeful and impactful simplicity that I can’t get enough of.

And just to be completely transparent, I had to stop writing mid-paragraph so I could purchase a perfectly packaged bottle for myself. What can I say? I can’t control myself when it comes to great design and a plant-based product.