Switch on the TV, and you can get your true crime fix in an instant. TV documentaries, podcasts, dramatic adaptations of real-life events—we’re inundated morning, noon, and night.

There’s something about the dark side of life that has us in its thrall. It taps into the most powerful emotion we can experience—fear. Even from the relative safety of the sofa, released dopamine and endorphins can light up our brains’ neurotransmitters like a Christmas tree. And it’s this dramatic response that increasing numbers of wine brands are tapping into, as the allure of evil and the macabre, and their ability to entice and seduce, is better understood.