You know what it takes to make great CGI or 3D design?

Detail and lighting (it also helps not to look like Photoshop Rock from Mummy Returns). But if there’s one abundantly clear thing, designers and motion graphics artists are getting really, really good at these things, and it’s in no small part to some of the tools they now have on hand.

Last March, Adobe acquired Allegorithmic, and with their Substance portfolio of programs, designers can create digital materials and textures with precise detail, making them look like the genuine article. Think seeing fur or scales on a hideous creature in a movie that seems so realistic, you could reach across the screen and feel how soft or flaky they might be.