Born & Bred’ s Visual Design For Women’s Cannabis Brand Aja Sets It Apart As The Fun Brand

Published

December 15, 2019

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Why can’t cannabis just be fun? That’s the question poised by brand Aja, which targets GenX and millennial women, and wants to steer away from marketing marijuana as functional, providing a high for whatever their customers like doing high. Agency Born & Bred broke with convention, moving away from clinical and sterile visual design into something warm, inviting and authentic.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.