Thinx and Placeholder Introduce Their Pop-Up Shop ‘The Rest Room’

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Thinx, makers of menstrual and incontinence underwear, want to change the way we talk about menstruation—periods are an everyday thing, and, you know, pretty much half of the world’s population experiences them.

This holiday season, that ethos is on full display at Thinx’s holiday pop-up store in SoHo, NYC.

Editorial photograph

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