General Mills is stepping off the supermarket shelves and into House of Hoops and Foot Lockers all across America this week in partnership with Nike and Celtics NBA player Kyrie Irving.

Inspired by cereals like Lucky Charms, Cinnamon Toast Crunch and Kix, these sneakers are decked-out with the logo of each brand on the tongue, similar colors to that of the packaging, and even the General Mills “G” on the back.