Diferente designed this striking minimal coffee packaging design that aims to unite the Latin roots of the product with its Finnish production.

“Cafetoria is a coffee roaster in Helsinki with a goal: to offer their customers high-quality organic coffee with a certified origin while promoting fair trade, social development and environmental protection of small coffee farms in Latin America.

The problem found in the analysis is that Cafetoria offers a great coffee but their brand image is not coherent with the business idea and also doesn’t communicate the image of a Nordic company with Latin roots.”