Sanrio’s most famous character, Hello Kitty, was created 50 years ago. For Kitty’s 50th anniversary, Sanrio has a year’s worth of planned celebratory collaborations with other brands.
The latest Hello Kitty collaboration is with the coffee brand Grind. The collection includes coffee tins, T-shirts, and a stainless steel coffee mug. Of course, the Hello Kitty X Grind limited edition collection features pink and the kawaii queen in her original 1974 form clutching a Grind coffee mug.
