Student Week: P.S.’s Packaging A Whispers Of Romance

Published

Kseniia Ovchinnikova’s packaging design for P.S. milk sodas encapsulates a whisper of romance with its elegant lipstick-inspired concept. The clean white backdrop, adorned with delicate lipstick prints in serene purple, soft pink, vibrant orange, and passionate red, unveils a visual gateway to the natural fruit flavors within. This refined minimalism directs attention to the essence of each flavor while embracing a light and romantic atmosphere.

Editorial photograph

P.S. A gentle kiss to remember. P.S. is a romantic brand of milk sodas with natural fruits. The central focal point of this concept is a refined lipstick print, delicately imprinted against a pristine white canvas. Each lipstick shade – a serene purple for plum, a soft pink for lychee, a vibrant orange for mango, and a passionate red for strawberry – serves as a visual gateway to the delectable experience that awaits within. Set against the pure backdrop of white, the lipstick print emerges as a captivating centerpiece, drawing the eye with its understated elegance.