ZeN is a line of premium Japanese traditional knives designed by Alex Matveev. The brand is conceptual for now, but it would make a beautiful presentation if it were to go into production. The logo has the interesting attribute of being readable top to bottom (like Japanese writing) or left to right. The images feature shapes formed from a conceptual ‘slashing of a knife’, which gives a nod to the skill of the knife-wielder.

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