2:2 АKVAVIT. Scandinavian art of negotiating
Branding and packaging design for a traditional Scandinavian alcohol akvavit.

CHALLENGE
To create a modern concept for traditional Scandinavian akvavit – a traditional strong Scandinavian drink. This is a kind of vodka with a cumin flavor, infused with citrus or berries and spices: rosemary, cardamom, anise, cinnamon and others.

APPROACH
There are quite a few akvavites on the market in traditional designs, so we decided to create something different and unexpected. With a big idea, touching and understandable not only on the local, but also on the international market. We came up with the idea, name, package design including bottle shape and label for the product.