Wow! This packaging design for Wilder and Hunt’s museli and frozen meals is spot on with the trends, both in diet and in design. Branded as “Curators of Real Food,” the words “real food” are referring to the popular Paleo diet that has caught the interest around the world. And, the design is hitting all the high points of trends – arrows, triangles, small patterns and a monochromatic color palette for the brand itself.

“Our packaging concepts for Wilder and Hunt Muesli and Frozen Meal ranges were inspired by the owner’s character and experience of growing up on a farm. The branding is strong and uncompromising, much like she is.”

Wilder and Hunt turned to the design firm Fuman to take on the challenge of developing packaging for their new muesli and frozen meal range. Fuman encouraged the client to not clutter the packaging to achieve a powerful simplicity when sitting on the shelves. Kraft paper stock was chosen for the packaging, with the expectation that the art direction itself would elevate this product to fit into a premium space in the market.