The high-end luxury jewelry brand Tufanlar recently worked with designers Gül?ah Cansever and Pelin Maravent to redesign its packaging system. The color palette and illustrative style are inspired by Mediterranean motifs, but the goal of the design was to keep the packaging straightforward, simple, and sophisticated. The result is a packaging system that’s full of charm but also admiringly refined.

Tufanlar is a high-end luxury jewelry brand based in Fethiye since 1952. They asked for a rebranding as they are quite old in the industry. We redesigned the brand from the scratch to be more minimal, elegant and also to be timeless.