Design agency Heroist created a classically, feminine aesthetic for True Myth Chardonnay produced by Niven Family Wine Estates.

“Designer Michael Kirts of Heroist provided a wide and timeless consumer appeal. The setting has a mystical feel that pulls consumers in for a closer look, with the goddess personifying the most well known true myth of all time, Mother Nature. Reflecting the fresh quality wine in the bottle, the butterflies are symbolic of the new beginnings she offers each season, and pop without being loud or gimmicky.”

– John H. Niven, Niven Family Wine Estates