The Next Frontier is Now: What to Know About AI in Branding & Packaging Design

Published

April 3, 2023

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After everything you’ve read in the news (or in our Managing Editor Bill’s Friday Wrap-Ups), perhaps you’d like to stick your head in the sand and let all this talk of Artificial Intelligence die down.

Well, sorry, friend—AI is here, whether you like it or not. Sometimes we fear what we don’t understand, so it’s time to get up to speed on everything AI in design. What projects have we already seen that use AI? How can designers utilize it? What is this weird, strange sci-fi future of ours going to look like? And everyone’s most pressing question: is it coming for your job?

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.