Say what you will about Timothy Chalament, at least he commits to the bit. 

In his now-infamous and highly watched not-really-a-Zoom-call-at-all, the actor runs through a dizzying array of ideas to market the upcoming Josh Safdie film, Marty Supreme, that’s supremely—and intentionally—uncomfortable in its gloriously unaware awkwardness, as a marketing team descends into activation madness and all things safety orange. Yes, it parodies the unhinged cringe of over-the-top movie promotion, but A24 actually followed through with the orange blimp. 

Well, another one of those ideas from the Zoom call has now come to life, with the actor appearing on a box of Wheaties.