Does hot sauce always have to look like it’s going to kick your ass? Or that it was bottled by Lucifer himself? Some brands, like Yellowbird, stay cheery, but looking at the entirety of the hot sauce realm, these condiments seem set on inflicting pain rather than adding an enjoyable touch of flavor and heat to your food. 

Cloud 23 is a new brand of hot sauce from Brooklyn Beckham that opts for a luxurious look far from the hellish imagery that dominates the category.