An interesting concept was sent in by London-based Japanese designer, Yuko Sugimoto. The concept is called Zero, and is a packaging system for woman’s sanitary napkins designed with the intention of creating a less embarrassing style package that looks less-obviously like sanitary napkins. The super-minimal design is coupled with the use of much less packaging material for a more eco-conscious approach. Inner liners were eliminated and replaced with an extra-long tape device, allowing the used product to be effectively bound up and disposed of. Cotton replaces paper pulp for a more renewable material, including outer wraps. The designer worked with Madoka Takuma on this project. Yuko’s packaging concept won 2nd prize at the 2008 D&AD student awards.