A full bodied design for a mid strength lager.

Design agency Curious design was commissioned to create the packaging for Steinlager Mid, a new 2.5% lager from one of New Zealand’s most iconic and internationally recognized brands.

“Our brief was to develop potent looking imagery that reflected the ‘full flavour’ of the lager, rather than focusing on the traditional silver/white cues that subliminally suggest a product with a weaker taste profile.”