What’s even more straightforward than simple? Smpl. By embracing superfood and plant-based nutrients, Smpl is a bar brand that embraces the purity of life. With packaging created by design agency SDCO, the simplicity is further extended through pastel color films with even more straightforward sans-serif typography. It seems fitting that a brand with the name “Smpl” would be just that, and this brand surely is, yet still refined and beautiful.

Smpl brings the powerful health benefits of functional plants and superfoods to the people — through ridiculously delicious, absurdly convenient energy bars made with effective doses of adaptogens, nootropics, and botanicals. In a busy, demanding world, we believe a daily simple thing has the power to change everything.