While London-based luxury department store Harvey Nichols first opened their doors in 1831, it wasn’t until the early 90s that they introduced food markets and cafes to each of their seven locations. As such, special packaging for perishables was produced and resembled a monochromatic dream with matte silver tins and witty imagery that became a designer’s vision of food heaven.

Unfortunately, trends shift and the youthful and exciting magic of the packaging faded as it went unaltered for twenty-three years. To restore Harvey Nichols’ food packaging and give it another iconic design, they enlisted creative branding studio Smith&+Village.

Together, they produced a supremely Instagrammable collection for their biscuits and coffee that utilizes the look and feel of high-end cosmetics. To discover how, we spoke with Richard Village, director and owner of Smith&+Village.