The Scandinavian consumer brand and design agency Everland recently collaborated with Raw Perfection, the Swedish skincare brand known for its sustainable and vegan products. The partnership resulted in a holistic brand identity, packaging design, and a powerful communication platform. Raw Perfection, hailing from Stockholm, has always inspired consumers to embrace authenticity. The brand’s new identity celebrates raw authenticity and challenges conventional beauty standards, inviting individuals to feel comfortable and proud in their own skin. Inspired by untouched wild nature, this skincare brand’s packaging design and message encourage a refreshing perspective beyond traditional notions of perfection.

Amplify what Mother Nature gave you; that’s raw perfection. The Swedish skincare brand Raw Perfection and Scandinavian consumer brand and design agency Everland set out to revolutionise an industry with a new brand identity, packaging design, brand name, and communication platform.