A limited-edition bottle of wine is a special treat for numerous reasons, and Raras’ limited edition is bottled as such. Designed by KIDS, the bottle and their bespoke shapes are recycled from bottles typically discarded in the factory because of their “mistaken” figures. Each of the bottle’s proceeds will go towards helping promote research into rare diseases, playing into the bottle’s shape and their general rarity. Not only is the limited edition wine a wonderful way to reuse bottles that would otherwise have been broken down to make new bottles, but the proceeds going to a better cause makes the whole activation all the more special.
Raras is a limited edition wine, created with bottles of unique shapes that are usually discarded in the factory, to put on the table the research of rare diseases. This solidarity initiative has been developed by Agencia Kids in collaboration with Feder (the Spanish Federation of Rare Diseases) and the winery Bodegas Arráez.
