Today marks the official launch of London’s latest specialty coffee brand, Purssells London, created by Underscore. The London coffee market is a bustling scene of big corporations with mass blends and bearded hipster baristas with specialty beans.

Determined to change this, Founder of Purssells London, Chris Jennings, tasked Underscore with bringing his vision to life. He sought to engage the premium professional market by leveraging a quality story from the 19th Century London coffee houses – particularly Purssell’s Cornhill – where the business took its inspiration from as a name.

We were inspired by the halcyon days of the pioneering Victorian coffee houses, where the world’s greatest minds would play chess and debate issues over coffee. These melting pots of creativity and innovation helped shape the modern world, and it drew us to the idea of “The Original Tastemakers”.