Anyone who’s at all paid attention to the beauty vertical over the past decade probably can’t help but notice the skincare market has exploded. While this has resulted in more widespread investment in skin health, the amount of waste the beauty industry produces hasn’t had as great an effect on the planet. With hundreds of billions of products coming out year after year, sustainability feels all the more important for conscious consumers.

The skincare brand Purdori makes an elegant bid for their patronage with sleek, understated packaging made with 100% post-consumer recycled plastic. This design by Tether comes in calming hues of gradient blue-green with a touch of yellow for a refreshing, ocean-inspired look, with subtle distinguishing details like plant illustrations, embossed text on the boxes, and a swirly trademark O in the logo.