With Primo Aperitivo, your bar cart will always be the most sophisticated of all of your friends. The Italian pre-made cocktail brand takes cues from rich blacks, deep golds, and uses a partially clear bottle design to reveal the luxe amber liquid contained within. The modern design is simple and effective, evoking a strong sense of tradition and Italian pride.

“Primo Aperitivo, the one, the first. A new brand that represents the archetype of the Italian Aperitivo culture. “L’Essenza Italiana” in its most elemental nature. A mix of design, luxury, sophistication & “bitter” intensity. La Dolce Vita encapsulated, with the distinctive style of the “Italian Finesse”, in a set of three sublime products of ready-made cocktails: Negroni, Americano & Sbagliato.”