Global design agency Dragon Rouge embarked on a radical re-design and re-positioning of the iconic Philadelphia Cream Cheese brand, set to launch across Europe over the next few months.

The new positioning captures a diverse range of tastes, textures, sensations, colors and ingredients illustrated through a photographic style that celebrates the appeal of effortlessly tasty food that is delicious.

“The logo has been carefully crafted to work when overlaying the brand photography and across various print and digital channels that range from the recipe booklets to the brand’s Facebook page. We’ve introduced a color system that complements the flavors and generates visual impact in store and at each touch point with Philadelphia customers.”