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Design Studio Artemov Artel created exotic gift packaging for a series of coffees from Paradise Gourmet Club. Significantly more expensive than traditional coffee and poorly known by consumers, the company wanted its packaging to demonstrate exclusivity and premium value for its boxed gift sets.
“Each type of coffee from this collection is produced only in certain areas and has a distinct, unique taste. Mystical characters of Tiki (Hawaii), Barong (Indonesia), La Tolita Culture (Ecuador), Taino (Jamaica), Mahakala (Nepal), Furisiya (Yemen) inspired us to create vivid images, closely related to the distinctive cultures of the coffee.
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