Pantone Color Institute, in partnership with premium tea brand Tealeaves, has announced a new Pantone color based on the world’s oldest found pigment meant to draw attention to biodiversity loss.
According to The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES), over one million species are under the threat of extinction. With the “Pantone Color of Biodiversity,” they look to support the United Nations Biodiversity endeavor, the World Biodiversity Forum, and 30×30 initiatives to protect at least 30 percent of the Earth’s land and oceans by 2030.
Based on pigments made from 1.1-billion-year-old marine sedimentary rocks of the Taoudeni Basin in Mauritania, West Africa, and discovered by Dr. Nur Gueneili, Pantone’s new color is a bright pink hue. The pigment results from microscopic fossils of chlorophyll produced by ancient species living in an ocean that no longer exists.
