Beer is having a moment, or—should we say—non-alcohilic brewskis are.

But it’s not just those hangover free suds getting their share of the limelight—it’s also the design. Dive bar aesthetics and retro looks are taking mindful drinkers on a journey through the past. The latest non-beer comes courtesy of Bellwoods Brewery and the Toronoto-based design and illustration studio Doublenaut.

Influenced by the stubby bottles of the past (no disrespect to the stuill very much alive Red Stripe), Doublenaut leaned into the classic beers aesthetic for the brewery’s very fist non-alcoholic offering. With a typography-heavy approach with a Mid-century feel, the design invites curious non-drinkers and drinkers a like with its familiar charms. To learn more about the design, we spoke with Doublenaut partner Ross Proulx about Stay Classy’s timeless look.