The beer can has really become one of the go-to canvases for kitchen-sink, Maximalist design in recent years, particularly in the highly competitive craft beer scene where you’re competing with hundreds of breweries.

You could also say the same thing about the coffee world. Outside of Dunkin’ and Starbucks, mom-and-pop independent roasters and coffee houses have to bend over backward to get eyeballs on their wares. So, it certainly helps when a design studio like Gesture Systems brews up your packaging and visual identity. Australia’s DoubleDouble Coffee got that and more, with a series of bags heavy on typographic exploration, unconventional color palettes, and archival clip art galore. The result is awash in weirdness of the best kind, with a vibrant identity sure to shake up your morning routine.