Lately, plenty of beverage brands have leaned into the idea of ritual, transforming your usual beverage-of-choice prep into something elevated and romantic. 

Admittedly, even I was swayed by the time-consuming notion of a pour-over a decade ago, and you don’t have to squint to see why so many others were as well. Intention and care heighten these simple pleasures, but I would argue that, two kids later, I am perfectly fine with Mr. Coffee shouldering that burden.