Marx Design was tasked with creating a superior still and sparkling water brand that would be sold exclusively sold in restaurants across China and New Zealand. New Zealand Artesian Water features a premium luxury label that will surely resonate with the Chinese and New Zealand market.

“Creating a visual language that would appeal to these two diverse audiences was critical to success. How would we unify, let alone traverse commonality between them, while also presenting the dominant codes of the water category in a unique and creative manner?”