New Amsterdam Vodka Takes on the Spice Challenge Trend in a Collaboration with ‘Hot Ones’
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By
Published
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There are countless reasons you could get into the strangeness of the 21st century, but did anyone predict hot wings would become a modern-day truth serum?
For almost a decade, the very weird, very popular, and pretty genius YouTube show Hot Ones has turned truth-or-dare into a choice between answering progressively dicey questions or eating progressively hotter wings. Maybe it’s part of why spicy food has felt somewhat inescapable (and sometimes controversial) in recent years, from the more innocent, now ubiquitous chili crunch to deadly food challenges and product recalls.

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