Neutral Foods’ innovative packaging for its organic whole and 2% milk sets it apart in the dairy aisle and serves as a visual narrative of its commitment as the nation’s first carbon-neutral foods company. The design, crafted by Faven Creative, communicates the brand’s story, detailing its collaboration with farmers and the journey of achieving carbon neutrality “from grass to glass.” The cartons not only celebrate the taste and nutrition of the products but also emphasize the positive impact of climate-friendly purchases on the planet. Through a collaboration with Faven, the packaging introduces category-norm elements, like the iconic cow. It updates the messaging hierarchy to align with Neutral’s ethos of approachability and fun, making it easier for consumers to understand and appreciate the brand’s unique selling points.

Neutral Foods, the nation’s first carbon neutral foods company, has a brand new look for its cartons of organic whole and 2% milk, in an approachable design that sets it apart in the dairy aisle.